Term Digital

Better Digital

Google Posts: Conversion Factor — Not Ranking Factor

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version […]

The Potential Impact of Gen Z on SEO

Posted by stewartfussell Generation Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take […]

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames […]

The Strategic Value of Structured Data Implementation on SME Websites

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of […]

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become […]

Loading…

Something went wrong. Please refresh the page and/or try again.


Follow My Blog

Get new content delivered directly to your inbox.